B2B Ecommerce is growing faster than the B2C sector and demands more attention. This post provides best practices and ideas for B2B ecommerce partners.
So don’t forget to bookmark B2B online ecommerce platform. Here’s the reason:
Why Create Custom Portals to Serve B2B Ecommerce Customers?
B2B customers are different from B2C. This means that eCommerce businesses have to be more attentive to them, offering them extra functionality and personalization. Ecommerce businesses should collaborate closely with B2B suppliers to achieve this. They should closely examine their daily operations to determine the best way to create a b2b customer portal that will meet their business processes.
It may sound complicated and time-consuming. In reality, it’s more complicated than you think. Most companies who started building custom portals to serve their B2B customers reveal that it took between 6 and 2 years to build each one.
It’s not due to technical issues or a lack of resources. It is because of customization. You have to understand what features and procedures are needed. You may find that certain features you thought were helpful turn out not to be. Be ready to do ongoing, lean experiments with your B2B customer before you determine the best combination of online business methods for you both.
But don’t stop. In the end, your business will grow, as will your partner’s. Both the partners and you will both benefit.
B2B Ecommerce Customer’s Benefits
- They receive greater online attention
- The system is tailored to customers’ business processes and specific requirements (like scheduled orders, user roles, etc.);
- Customers are provided with promotions through the Customer Intelligence System. These promotions are unique to their company only.
- The custom portal allows you and your clients to get to know each other better.
Benefits for B2B Ecommerce Providers:
- It helps you understand your customer and their needs.
- Transactions are not the only thing that matter, partnership and cooperation are equally important.
- It lowers the risk of losing B2B customers;
- It can help you find new ways to improve the portal.
Bulk Repeat and Scheduled ordering
Your partner may want to repeat and place the same orders on an ongoing basis. This will make sure they don’t spend too much time explaining which products they’ll need and which ones won’t.
Automatization is also possible. Automatization can also be achieved if you and your customer agree on monthly/weekly operations.
Your portal should be integrated with the environment and apps of your partner to ensure a seamless user experience. Here are some integrations that B2B partners will absolutely love.
Integration with Your Accounting Office
Your partner will have many suppliers for various products and services. Make sure that you don’t have accountants review your invoices. It’s easier than that! It’s easy to send your invoices to their all invoices list. They’ll be grateful.
Integration of Bank Accounts / Card Billing
To charge bank account automatically or credit card for repeat orders,
Integration of Partner Inventory
Once the invoice has cleared and the product has shipped, be sure to add this product to the records of your partner.
Integration of the Owned Stock
You can provide your partner with online information about all of your products in stock. This allows you to avoid back ordering and delays in shipment.